The logo system
The Wordmark
The Wordmark logo is a logo that contains writing that is the name of the company
The Pictoral
The pictoral logo contains an image that can be recognised as something that we as consumers know and is something that exists
Abstract Iconography
Abstract Iconography contains an image that represents the company, but is an original image that cannot be recognised as anything real
The history of Cooper Black
During the early 1900s, there weren't many types of font, and all of these fonts were very similar and very professional. These were fonts used in books, and newspapers. The only font types were wood, and steel, and the words would be marked onto wood and steel, and then printed onto the paper using inks. They were created using machines named Linotypes. After the first world war, there was a great resurgence from product and demand, and there was more need for fonts to be used. In 1919,a man by the name of Oswald Cooper took advantage of this. and designed a font named Cooper Black. It was immediately a hit, as it was not like any other font available. It was sold by its 'unconventional' features, such as its curved bottoms, and almost abstract lettering. It was popularised by its use in newspapers and books, and was helped by the fact that the letters didn't need to be in straight lines to look right. The words were light and friendly, and the font worked both as big titles, and as small type font. It had many selling points, such as the letters, O,F, and G, which were unlike any of Cooper Black's predecessors. Cooper Black broke the conventional rules of fonts as they were known, and that was received greatly. Osweld thought that the font looked better when the letters were closer together, and the line spacing was far shorter, so that the words were all crammed next to eachother. This, at the time was very hard, though the change from Led to Paper and Film being used to display fonts made this possible, and when printing fonts became much more available, Oswald Cooper's Cooper Black was used in every type of way, from music posters, to billboards, to propaganda, and its status as one of the most highly used fonts still holds up today. Even the font used for all of the titles on this website makes use of Cooper Black before I even knew what it was.
History of famous logos
The Starbucks logo is an abstract iconography logo. It is a logo that the company designed, and is not immediately recognisable as a mermaid, which is what the company claims it portrays. Starbucks wanst originally named starbucks, it was first named Pequod, after the whaling ship in the story of Moby-Dick. They quickly realised this wasn’t a catchy name and switched it to Starbuck, who was the ship’s chief mate. The original 1971 logo had a detailed twin-tailed mermaid with a brown circular backdrop. The logo was changed in 1987, and a green circle was added, and the mermaid was more simple. It was also more family friendly, as the nudity was covered. In 1992, the third redesign was released, and the logo was zoomed in more, and the font was changed to a more professional one. In 2011, the logo was further simplifed, and the text was removed altogether. This followed a wave of many companies simplifying their logos as they came into style
The FedEx logo is a monotype logo. The original 1971 emblem featured the full company name “Federal Express” inside a rectangle which was divided in two by a diagonal line. The colour palette included three hues (blue, red, and white) that portrayed the ideas of power and professionalism reliable as an antibiotic. That particular colour scheme was aimed to draw attention to the fact that FedEx hired both former employees of the US government and common people. The company name was then changed in 1994 in order to achieve simplicity and avoid the negative associations caused by the word “federal”. It had a much smarter, simpler font, and included two colours to separate the words, Fed and Ex. These colours were changed over the years, but these colours ultimately stuck. One of the big selling points of the modern FedEx logo is the hidden feature. If you look closely between letters E and X, you'll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.
The Nike swoosh is an example of abstract iconography. Nike was originally called, Blue Ribbon Sports. The logo was an example of monotype, as it was simply the initials of the company. In 1971, one of the founders called for a redesign of the company, as the name was changed to Nike, and he wanted a logo inspired by the Adidas logo, that encouraged movement. Several designs were made, but the Nike 'swoosh' was chosen, inspired by the wings of the greek goddess Nike's wings. At first, the people at Nike didn't like the swoosh very much, but after putting the 'temporary' design on their shoes, they chose to stick with it. The first version of the Nike swoosh was hollow, with an italic font. In 1978, this was changed to the nike logo with font that is most recognisable today, which is the logo that is shown to the left. There were more subtle changes to the logo, and nowadays the nike swoosh is used on its own, though all of the variations of the Nike swoosh are still used today.
The Lacoste logo is an example of a pictoral logo. The logo shows an image of an alligator. After a Davis Cup match in Boston, an American journalist nicknamed René Lacoste “The Alligator” in reference to a bet between the tennis player and his coach over a crocodile suitcase. Artist Robert George then brought the crocodile logo to life in 1927. In 1984, the Lacoste logo was redesigned to a more modern, simplified interpretation of an alligator, which was a big change from the realistic alligator that was displayed in the logo for the 60 years before. The font was added, which displayed the company name, Lacoste, and this logo was received very well. Since then, this logo has stuck, with only minor changes being made throughout the years, such as a slight simplification of the details on the alligator's back in 2011, and the font being altered ever so slightly.
Logo Workshop
I opened up After Effects and imported my chosen logos. They were all png files that I had dowloaded off of the internet. They were all different sizes so I adjusted their sizes, and positioning , thinking about how each logo would merge into another, as the size and positioning would affect this
By sing the shortcut, edit - select all, to select all of my layers, and used 's' to scale them all down at once to speed up this process. The logos I chose were all quite different from each other, and I had a mixture of different logo types, such as the FedEx logo, which is monotype, to the nike logo, which is abstract iconography.
I had to apply an effect onto the layer that contained the nike logo. This was because I was using. black background, and the nike logo was also black. To solve this I applied an invert effect onto the nike logo, which changed it from black to white, and resolved this issue that had occurred
I selected Keyframe Assistant, and Sequence Layers, which sequences the selected layers from the current composition time by offsetting their inpoint. I adjusted the timing to 5 frames, which meant that each logo would appear for 5 frames, which was the equivalent of 2 seconds each.
I added a VR Digital Glitch effect to my first layer, which applied a glitch and distortion to the logo. I added a keyframe, and put the distortion at 0 about 3/4 of the way through the layer, and then added another keyframe at the end of the layer where the distortions were all turned up to my chosen amount. This created the effect that I wanted, and allowed you to see the logo as it is, and then it glitches away.
I then added a 3D Glasses effect to the first layer, which made the logo distort and glitch even more. I once again created keyframes that I then used to bring the 3d glasses effect in nearer to the end of the time that the logo appears.
To speed up the process, I pre-composed the effects layers, and then copied and pasted the effects onto the other logo layers. This worked very well, and I only had to make a few minor adjustments, such as changing the 3d glasses effect to be looking at the correct layers each time the effect is used. I also flipped the effects the other way around, and added them at the beginning of the logos, with the glitch effect happening and then fading away at the start, so that the logos would glitch into one another
Logo Design
I had 2 attempts at making logos using Adobe Illustrator. The first logo that I created was just to test out the program, and the second one was my first draft for the logo for my radio show before I came to the final logo that we eventually chose
I opened Adobe Illustrator, and used the ellipse tool whilst holding down shift to create a perfect circle. I then duplicated this circle and adjusted the size, to create a circular border
I then created a new layer, and used the pen tool to draw a swoosh over the circles. I adjusted the line to make it smoother, and then used the star tool to create a star at the end of the swoosh (similar to a shooting star)
I then dragged the points of the star downwards to remove the sharp edges, and used the scissors tool to cut out the parts of the circles that the star overlaps. I also increased the stroke (outline) of all of the assets.
I then used the pen tool once again to hand draw my first two initials (HD) in the rough shape of a circle to add to the center of the circle i had already added to my logo. I adjusted the letters to be more circular
I dragged the writing onto the logo, underneath the shooting star. I filled the text in red, and made the star fade to white, to create the effect that the star is see through, but reflective, like glass
I filled the inside of the circle in blue, and then used the pen tool selected as white to add different sizes of stars, being careful not to overdo it, or overpopulate any areas.
Radio Show Logo First Draft
I wanted the logo to look rough and hand drawn, so instead of using the ellipse tool, I used the pen tool, and used the ] key to make the brush bigger, and placed a single dot, which had the rough edge that I was looking for in this logo
I added an image of the London Skyline, reduced the opacity, and traced it roughly. I then filled it with yellow. The colour scheme was going to be shades of orange
I used the pen tool to hand draw a microphone roughly, which turned out good, and once again was purposefully rough. I overlapped the outer circle slightly to create depth, and at this point I wasn't quite satisfied with the logo, as I thought that it seemed very cliche, but I continued regardless
I then added one more hand drawn element, which was a pair of headphones which wrapped around the logo like they would somebody's head. I liked the rough, hand drawn qualities of this logo, however I felt that it was quite cliche and very sterotypical of a radio logo, however it was a good first draft, as I learnt what I did and didn't like about it, and I had a rough idea about what I wanted for my next draft of the logo
Radio Rules & Regulations
Ofcom arrange and regulate the rules of radio broadcast. The radio has rules that apply for every radio show no matter what time the radio show is broadcasted at. Breaching these rules can mean fines, or even radio shows being taken off air, whether temporary or indefinitely. Commonly, radio show hosts are either fired or suspended due to mistakes being made on air, where the future of the radio show or station is put at risk due to the actions of the hosts or guests.
An example of some rules that Ofcom put in place for radio stations is that there can be no swearing, or foul language, broadcast on air. Ofcom have a list of all words and terms that cannot be said on the radio, and these are listed so that radio show hosts and guests do not mistakenly say any of these words.
Case Study: Jon Gaunt
An example of someone who fell 'victim' to Ofcom's rules and regulations was TalkSports radio presenter, Jon Gaunt. In 2008, Jon was interviewing a London Councillor and was quite obviously attempting to aggravate and cause tension between him and the councillor, who was on a phone in an interview. During the conversation, Jon acted unprofessionally a matter of times, some may be enough to be breaching the rules and regulations of Ofcom, however, one statement he made was worse than the rest. Jon Gaunt named the London Councillor a 'Nazi', due to what they had spoken about earlier in their very unprofessional conversation. This quite obviously, and rightly so, came as a shock to the interviewee, and he was very offended by this accusation. Jon attempted to defend himself, saying that he meant to say that he was a 'health nazi', and that his words came out in the wrong way. After the interview, once the interviewee had voiced his complaints, numerous complaints came through to TalkSports radio saying that Jon should be removed from the radio for his disgusting comments. Jon was suspended with immediate effect, and later permanently sacked from TalkSport.
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This decision was rightly made, as Jon had no reason to make a claim like that, and he had acted in a very unprofessional manner. What he said breached the rules and regulations of Ofcom, and clearly offended many people, both directly and indirectly. TalkSport firing Jon Gaunt was also a good move on their part, as it helps to defend their brand, as they would then be seen as fair and for the people. However, some people had questions as to whether Jon should have been on the radio in the first place, as in every show that he did he seemed to create some sort of controversy with the unprofessional ways that he acted towards his guests and his strong opinions that he would construe.
Radio regulation is essential, as it protects audiences from being exposed to any foul language, or negative media. Now, granted the majority of people listening to the radio are of older generations, there is a population, regardless of how small, of children that are regularly tuned in, or exposed to, the radio. This means that anything said on the radio needs to be monitored, as negative exposure to foul language or topics can offend people, and the purpose of radio is to entertain people, not discourage them or affect them in a negative manner.
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Ofcom usually only take action when complaints have been made against a radio station or show, as they know that people have been affected, and therefore the rules and regulations are required to come into play. Many small mistakes are overlooked and sometimes seen as humorous, harmless mishaps. Though sometimes people are genuinely offended by things that are said, or jokes that have been made, and the rules need to be put down harshly.
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On the radio, we cannot use foul language, and we have to watch what we are saying. On our radio show, Eclectic Radio, we tend to talk about more sensitive topics, which some people may become offended by if we approach the issues and conversations in the wrong ways. When speaking on these things, I personally find it best to see the situation through multiple points of view. Saying your own opinions can be harmless, but if an opinion that you claim as your own is seen as offensive, or inciting hate, etc., then Ofcom could get involved if the audience is offended by that statement.
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We are also careful about the music that we play, as the same rules that apply to what we as hosts say apply to the music that we are on the radio. Much of the music we enjoy includes foul language, so we make sure to play clean versions of the songs so that we can play what we want, and the audience won't get offended.
Radio intro to studio and equipment
The minimum equipment to start a Radio Studio is:
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Mixer Console.
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Microphones.
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Headphones.
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Headphones distributor.
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Active Speakers Monitors.
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Mic Arms.
Headphones
Headphones are a pair of small speakers used for listening to sound from a computer, music player or other such electronic device. Headphones originally consisted of one speaker for each ear, connected by a band over the head.
Mixing Console
A mixing console or mixing desk is an essential electronic device for mixing audio signals, used in sound recording and reproduction and sound reinforcement systems. Inputs to the console include microphones, signals from electric or electronic instruments, or recorded sounds.
Headphone Amplifier
A headphone amplifier is a low-powered audio amplifier designed particularly to drive headphones worn on or in the ears, instead of loudspeakers in speaker enclosures.
Microphone
A microphone is a device that translates sound vibrations in the air into electronic signals and scribes them to a recording medium or over a loudspeaker. Microphones enable many types of audio recording devices for purposes including communications of many kinds, such as music vocals, speech and sound recording.
Studio Monitors
Studio monitors are loudspeakers in speaker enclosures specifically designed for professional audio production applications, such as recording studios, filmmaking, television studios, radio studios and project or home studios, where accurate audio reproduction is crucial.
Audience Data
Audience data is very important in radio, as it is how radio shows measure their success. One of the most common tool used for tracking listenership in conventional radio is a concept known as AQH. AQH stands for average hourly quarterly, as is acheived by recording the average amount of listeners per 15 minutes of a radio show. These averages can be used to find out an average listernership for an hour of radio, and therefore create an idea of the success and relevancy of said radio show.
RAJAR is the official body responsible for measuring radio audiences in the UK. RAJAR stands for Radio Joint Audience Research, as it is owned, in part, by the BBC. RAJAR captures this data through the continuous placement of diaries across 50 weeks of the year, in which respondents record their live radio listening for one week. The weekly data received is aggregated and published quarterly, which can give the radio station an accurate representation of its listenership, and how it is growing or decreasing.
Knowing your station's audience demographics and other data is very important for branding as well as improving your radio station's content so that it can connect with your audience better. Finding out your radio station's demographic can be achieved in different ways, which can involve the audience taking part in the collection of this vital data. Live365 provides listener statistics that show you the country and associated location that your audience is listening from. Geographic location can be a very important factor in what the radio show speaks about and where they advertise their radio show primarily. Another way of finding out your audience's demographic is through social media. You can see who is talking about and following your radio show, and this can give you an idea of the people that are tuning in. You can also ask questions through your social media, and even create audience polls that people can interact with. Age and gender can be very important factors to consider when coming up with radio topics, and the music that the station chooses to play.
Planning Clients for Radio Adverts
For our radio show, we were required to get an advert for to play live on air. We wanted to choose a business that held good values and ethics, and had a good story. We weren't too sure where to start, so we began by calling small businesses local to the college, as we thought that these businesses would be more relevant to the students in the school, and the people in the local community that may be listening. We found that the best approach to take was a less professional approach, to sound more human and approachable. This worked, and after calling around 5 businesses, we had 2 companies that agreed that we could advertise their businesses. The only issue was that we wanted a company with a good story, that we felt needed to be advertised, and we didnt see any of these traits inj the shops that we had. Therefore, we called up another business, Jackson's Cafe, unaware of their story, but seeing as they were a small business reasonably local, we found that they may be a good fit.
The next business we would make an advert for was one of my co-host's fathers company. Dunton Scooters was the perfect company to advertises, as it had a good story, prmoted a great cause, and had a personal aspect to it. We received information from the manager of the company, and were set on making the best advert that we could
We had a very insightful conversation with the manager of Jackson's and learnt that they were not only a cafe open to the general public, but were part of a larger charity, and taught people with learning disabilities to cook. After emailing the manager, Tray Brennan back and forth, we had enough information to concoct an advert that we thought was important to share and met the values and story that we were looking for. She was very open to the advert, and was excited to hear the finished product.
Audio Branding
All radio shows make use of audio branding in their shows, such as jingles, stings, and stabs. Audio branding helps to give a certain sound that the audience can recognise as belonging to that show. These audio clips also commonly have information in them, such as the name of the show and what the show represents or who hosts it. A good piece of audio branding is one that sticks with the listener, and is catchy. It needs to be unique but simple, so that the audiences remember it and relate it to the show.
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An example of audio branding in radio is the Heart Breakfast jingle. I remember hearing ti very morning when the radio would be on, and even though the radio show wasn't at the forefront of my mind, the jingle was catchy, and so I could recognise it and relate it to Heart Breakfast. It says the name of the radio show and the presenters names, and features a catchy piece of smartly composed music. I have attached it below this, and you can recognise that it is catchy, simple, and as informative as it needs to be.
Stab - a single note that adds dramatic punctuation
Sting - a short phrase, commonly used as punctuation
Drop - When the music either lowers in tone or progresses to more layers
Jingle - a short verse designed to be easily remembered
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Intro to Radio Studio
Me and my parter were tasked to record a 2 minute radio segment on our chosen topic. We wanted to create something that was relevant, but also interesting, and something that could be seen as slightly controversial so that the audience would feel engaged and involved in our conversation. We began brainstorming ideas, and due to Kanye West having recently (to the time that we recorded the show) coming out with some anti-semetic tweets and remarks, we found that this would be the perfect subject for our radio talk.
We wrote up a word document with particular things that we could speak on, and details that we didn't want to miss out. We were careful not to make the talk too scripted, but due to it being our first time on air, we were slightly nervous, and I personally feel that played a factor in our approach to the show. Attached to the left is the word document that we created in the brainstorming process of the production
I feel that we did a good job for our first time ever being on the radio, however see many things that we could have improved. I think that it sounded very scripted, and this took away the conversational aspect of what we were saying. It didn't sound natural like we wanted, and there were some pauses and stutters that i feel were most likely due to nerves. I do, however, think that there were some positives, such as the information that we gave, which i personally think was very informative and well thought out. I took these thoughts way, and i have definitely improved on the radio. This project was a good learning experience, which i know has contributed to my radio shows now and the way that I prepare for them
Interview Techniques
The way that you interview someone can have a very big effect on the way that the interview comes across to the interviewee. Depending on your tone of voice, the way you say something can be more important than what you actually say. There are many different types of voices that you can adopt when interviewing someone, and they can all have their own effects on the audience and the person being interviewed. These are some examples of tones of voice that can be used when speaking on the radio:
Formal tone
Informal tone
Humorous tone
Serious tone
Optimistic tone
Motivating tone
Respectful tone
Assertive tone
Conversational tone
They say that there are four dimensions when it comes to tone of voice. These four spectrums can be used to create the perfect tone of voice you want to use for a certain news story or conversation you are having.
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For example, if you are reporting on a tragic news story that has recently happened, then you would want to adopt a more serious tone, that shows your sympathy, is formal, respectful, and matter-of-fact.
However, if you were reporting on a less serious topic, you may adopt an informal enthusiastic tone of voice.
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You can see this change in tone of voice in news broadcasts on places such as the BBC. When you see a news reporter speaking on a tragic event, they have a very serious matter-of-fact tone of voice, but they change this voice throughout their broadcast, depending on the story and its contents, to match the emotions of the audience.
Radio Show Logo
For our logo, we wanted a retro modern look and feel to it, and we wen ton Dafont.com and found the font that we had envisioned for our logo. The font that we chose is called Octuple Max, and fits the theme of our logo very well. I imported it into Adobe Illustrator, and duplicated it, I then put the duplicate layer underneath the original one, and turned it black. This would be the 'shadow' layer, and would give the logo depth, and shift the focus to the text. I moved the white text up, and to the right, to give the two layers, when added together, a 3D effect. I also added additional text to the bottom of the logo that said radio in the same font
We chose the word 'eclectic' for the name of our radio show, as it means, deriving ideas, style, or taste from a broad and diverse range of sources. To us, the word encapsulates everything that radio is, therefore, we found that it would be the perfect name for our show. I had an idea that there should be an ellipse around the word eclectic, which should have some stars around it. This is because, our radio show will cover news and topics from all around the world, and have music to fit the taste of everyone that could possible care to watch, so having the stars revolve around the logo help to push the idea that our radio show has importance, much like other things that stars revolve around, such as the sun, which life cannot survive without. To create the ellipse, I made an oval with the ellipse tool in illustrator, and then used the shortcut 'a' when holding down on an anchor point, to bend and shape the object to my liking, and create the orbit that I was looking for, I then use the scissors tool to select two anchor points and erase the part that covered the letters 'l' and 'e'.
Next, I right clicked on the ellipse tool to change it to the star shape tool, and create 3 stars to place around the ellipse. I used the select tool to dull the stars corners, and round them off, to fit the style of the text that we used, which doesn't have any sharp corners. I then moved the stars around to see what my group preferred, and then once we had come to a decision, I kept the stars in that placement. I liked how the stars were heavier in the top right of the logo, because they balanced out the text at the bottom left of the logo. Finally, to give the logo more of a relevance to the fact that it was for a radio show, I downloaded a png of sound waves that fit the style of the font that we chose, and flipped it on its side to place at the right end of the logo, which is subtle, but I feel adds more to the logo, and is a good feature, especially due to the fact that it is in coherence with the theme of the radio show.
Animating the Logo
I imported the png file of our finished logo that I had designed to Adobe After Effects. I then adjusted the size of it, and used the shortcut com+y to create a new solid, which I made this blue colour which I thought fit the monochrome logo very well. My group okayed this, and so I locked the layer, as it would act as my background
I added a drop shadow that I found in the effects menu, and adjusted the settings, such as the opacity and position that the shadow would be cast
I wanted the logo to glitch every few seconds, so I added two effects, the 3D glasses effect, and the VR digital glitch effect. I pressed the stopwatch to add a keyframe, and put the settings at 0, then added another keyframe when I wanted the logo to glitch, and adjusted the settings to distort the logo as much as I wanted. Once I was finished, I added a jingle, which was just a short clip of a digital sounding sequence, which we planned to play every time the music ends, before we begin speaking on the radio show. I saved and exported the video as a .mov file, and planned to open it up in Premiere Pro to elongate it
I needed to loop the animation for 10 minutes, but there was sound thatI wanted at the beginning, and not throughout the loop, so I brought it into after effects, and cut the video, copied it, and pasted it, so that it was the correct length, and the sound was at the correct place, though it still looked like a loop. This would play on a screen whilst the radio show was airing
News Values and Case Study
Audiences supposedly relate more to stories that are close to them geographically, as this can have more relevance to them personally
News values are the main values that make stories newsworthy, and will attract an audience
Impact
Timelessness
Prominent
Close to Home
Different people note there being different news values, as news values are anything that warrants a story newsworthy. Galtung and Rude first theorised news values, but people have since added more to this list
Audiences supposedly relate more to stories that are close to them geographically, as this can have more relevance to them personally
Audiences supposedly relate more to stories that are close to them geographically, as this can have more relevance to them personally
Audiences supposedly relate more to stories that are close to them geographically, as this can have more relevance to them personally
Current
Stories that have been in the public eye for some time that are already deemed valuable
Human Interest
Audiences supposedly relate more to stories that are close to them geographically, as this can have more relevance to them personally
Conflict
Audiences supposedly relate more to stories that are close to them geographically, as this can have more relevance to them personally
Unexpected
Audiences supposedly relate more to stories that are close to them geographically, as this can have more relevance to them personally
Use of soundbites in news
There are many soundbites that are used in news broadcasts. They are usually dramatic and concise, as they need to let the reader know that the news broadcast is taking place. They usually have different soundbites and jingles for different sections of the news, like a long jingle at the opening of the broadcast, and a short sting before each different news story.
An example of a news broadcast that maked use of jingles and different soundbites throughout its show and its time on air is bbc news.
All different radio shows and news programs make use of these news values, and would benefit from them. Even shows such as Romford local Radio have their own individual and unique radio soundbites that separate them from other news channels, and prepare the listener for the news program thats about to take place.
Logo Idents
The Milkshake logo ident from 2005 was one of the first that came to mind when discussing logo idents, and that goes to show that they did a good job at creating a memorable, but simple logo ident that would make children want to watch the channel. The ident follows on from footage of people playing and having fun, whilst the camera follows a flowing pink line that then transforms into the Milkshake! logo. The letters bounce in individually, going along with the popular, memorable jingle, and the sun spins in the background, before settling, as the logo is held onscreen until cutting to the program. This ident is simple, but interesting for the young children who are the target audience for the channel.
The A24 logo is always displayed to match the vibe and theme of the movie that it is the antecedent of. The example that I have used is the A24 ident for the movie, 'Uncut Gems'. The whole theme of the opening of the movie is the camera travelling through the inside of a gem, showing its incredible depth and beauty, and presenting its similarity to space and the universe. The A24 logo ident for this film fits this very well, as it shows the inside of the gem through the text, most likely making use of an alpha matte mask. It was memorable for me, which shows its success in doing it job in this instance
Radio Show Jingles and Adverts
Opening Jingle
We created the opening in Audition, and took an instrumental from the song 'Me and your Mama' and I spoke over the top of it. We then faded the jingle out so that we don't have to manually do so during our radio show broadcasts
Ad 1
For the first advert, for Jacksons Cafe in Romford, we began by gathering information on the business via an email from the manager. We wrote a script, and recorded the advert. We edited the clips together, and adjusted the volume. We then added background music that was cheerful and represented the businesses values. We were careful to be concise, but also give enough information about the business and what great thins it advertises
News Segment
For the news segment, we researched some current news articles from bbc news, itv news, and newsround. We wrote a script to read, and all read the sections one after the other. I adjusted the timing and the volumes, and added some dramatic news music in the background
Ad 2
For the second advert, for Dunton Scooters, we had information from the manager because he is my co-hosts father. We wrote a script and recorded the advert in audition. We added rock and roll music to match the vibe of the business, and were careful to include all vital information and do the business well
Infographics & Radio Advert
I made a new after effects composition and gave it a baby blue background to match our logos background. I added text boxes for every word, and adjusted the positions and the fonts of each word, until I came up with a composition that I liked.
I created keyframes for each of these words in the positions that they were currently in, and then moved each word out of the view, and created another keyframe for this position. I then swapped these sets of keyframes, so that the words would move into the composition and not out of the composition. I was careful to think about the way that I wanted them to transition into the composition
I then adjusted the timing of the layers to match the way that I say them in the recording that I had previously done
I then wanted to create a video for one of the questions that looked cinematic, and fit the theme of the question. I picked a video of cowboys riding their horses that I found on youtube. I imported this video into a Premiere Pro document
I added text onto a new layer, and made this text layer a hard light layer. This made the layer slightly transparent, which I liked, as it gave it a yellow gradient that matched the lighting in the scene
This hard light layer also meant that any colours that were darker than the colour of the text (white) would appear to be in front of the text, even though the text is shown to be in front of the other elements of the scene. This meant that the silhouettes of the cowboys and their horses would appear to be riding in front of the text.
I imported the audio that I had previously recorded of someone stating the question, and I also imported some audio of a song that fit the theme of the video and the question.
I also took some time to make some other infographics and videos to match other questions that people in my class had asked when I had been recording the audio. I used the saem methods to create those as I did to create the two that I have shown, though I had some subtle changes to fit certain themes and questions
I exported all of the infographics I had made, and imported them all into a premiere pro document. I added them in to match the audio, and I had previously edited all of the questions into one big long audio in Audition. I was happy with what I had, but I needed to fill in the space that had a jumble of questions
I downloaded many images of different talking points that we had spoken about in the show, along with other requests from students inn the class of things that they would like for us to speak about. I added these images in to match the speed of the audio, and finally, I added in a green screen explosion effect and faded out a white screen to reveal the eclectic radio logo animation that I had made for another project to appear at the end of the advert. I recorded some audio in premiere pro to add so that the viewers could get some information about our show, and with that, I was finished
Radio Show Poster
I imported an image of this greek statue into photoshop and removed the background using the magic wand tool. I positioned it where i wanted it to go, as I had already planned out the composition and elements of the poster
I applied a gaussian and motion blur effect onto the image, to make the image smoother, and less detailed, but without making the object unrecognisable. I then downloaded a gradient map off of the internet, and applied it to the layer. I tweaked the settings until I achieved the effect I wanted
I added a text layer which said the title, ECLECTIC. I liquified it manually, to create this distorted melting effect, whilst keeping the word easily distinguishable and the tops of the letters still intact. I also added the some information hat would be relevant to the audience, and 3 topics we mention
I then imported an image of a vinyl and applied the same effect as the statue. I made it look as though it was coming out of the top of the head, and rotated it. I removed the background. I then used the airbrush tool on the effected layer, and it created this cool heat map type of effect. I used it scarcely, but kept the balance of the image in mind
This is the final poster outcome. To complete the piece, I imported an image of a scratched chalkboard, and adjusted the opacity, which gave this textured effect to the poster. It helped to create the retro modern effect that I was looking for. This poster was planned out, but some elements were added due to me experimenting with Photoshop and its elements and tools.
Radio Show Banner
I opened up Photoshop and imported an image of a statue holding a horn that I liked. I liked the composition of it, and how it looked in the empty space to the left of it. I used the magic wand tool to erase the background of the image, and the eraser tool to clean up the edges. I converted the image to black and white using the filters, and adjusted the positioning and size, taking into account the idea that I had in mind of the full composition of the piece
I painted the background of the image black, to fit the poster style that I had previously made, and to make the colours, which I would later add, really stand out. I used the text tool to add the word, ECLECTIC, which is the name of our radio show. I used the same font that I used for the poster, and used the colour yellow, as it stands out well from the black background.
I used liquify to give the text an abstract, melting look. I used this to create the unique banner that I had in mind. I ten downloaded a gradient map off of the internet, and applied it to the image of the statue. I tweaked the settings and colours until I was happy, but the figure was still recognisable, and I erased the parts of the letters that were overlapping the statue so that the text appeared behind the statue. During the making of the poster, I realised that when the gradient map was applied to a layer, and you used the pen tool on it, the line was in the colours of the gradient map. I drew a line, making sure to keep in mind the balance of the piece, and draw the line making sure that it passes through the empty space
I added some text to state what time the show is on and who the presenters are. I also added who the graphics were made by. I then , in different bright, standout colours, added three general topics that we tend to speak about on the show, which i also added onto the poster.
To finalise the piece, I imported an image of a blackboard that had been scratched and aged. I duplicated it, as it didn't fit the image, and ten used the eraser tool on minimum hardness to smoothly erase the edges to create a seamless blend between the two images. I lowered the opacity to achieve the look that I wanted whilst still having the colours pop, and with that, the banner was finished.
Radio Shows
For our first show, we prepared topics, such as Youtube boxing, Kanye West's controversy, and Football. We wanted to prepare the topics, but not be too robotic when we speak, so we didn't discuss the topics beforehand. We chose these topics as they were current, and relevant to the audiences that we wanted to attract to our show. We all spoke in the first show, and all of them since. I worked the soundboard, and played the songs, as I had picked the playlist for our radio show. We prepared around 15 songs, all clean versions, and put them onto a USB, arranged into a folder.
For our third show, we had learnt from our previous shows that preparing topics with each other beforehand was the best way to go, but not discussing those topics beforehand still allowed for the conversation to be natural. We had some of the best topics so far, in my opinion, and I felt very prepared and confident going into this show. However, in my personal opinion, this show was weak compared to our others. There were some awkward pauses throughout, and I feel that the conversations didn't quite flow the same as our other shows we had done. We learnt from this show, and were confident moving onto our fourth
For our second show, we prepared topics individually, about things that we wanted to talk about and were interested in. We did this so that we would have a completely natural conversation, as it was some advice that we had been given by one of our lecturers. We brought up the topics whilst live on air, and eventhough this sometimes made conversations not flow freely, due to people having to think thoroughly about the questions, it made a better, more interesting conversation.
For our fourth show, we were confident, and had some great talking points that we were eager to speak about, however there was one issue, one of my co-hosts that was very important to the sow, was ill, and could not attend the studio to record the show. This required us to problem solve, and I came up with the idea to call our co-host, and do the show via a call in, by putting the phone on speaker and up to the mic. I feel that this show went very well, and was our best show yet, possibly due to the fact that we made mistakes in our previous shows, and so could learn from them. The make-shift solution for the absence of our host was a success, and although it affected the quality of the audio, it didn't take away from the quality ad substance of the conversations that we had
Our fifth and final show was our Christmas Show. This was a very special episode, as it was expected to be our best. We prepared for the show by making mash-ups of Christmas songs with songs that we enjoy, as we wanted to be original, and not just play the trademark basic Christmas music that we were hearing throughout the week. We did that in Audition by getting instrumentals of Christmas songs and layering them with isolated vocal versions of some of our favourite hip-hop songs. This worked really well. We came up with some Christmas topics to speak about, but wanted to be spontaneous. We had an idea to have a call-in, that we had arranged, which would have someone we knew pretending to be a child. This was meant to be a funny aspect of the show, and I feel that it worked very well, as we got positive feedback from some of our peers that had listened in. Overall, I feel that the technical side of the show, which I have been doing, was the best it has been, due to an improvement of my skills and understanding, and that the confidence that we have has improved so much. It was definitely one of our best shows, and we plan to carry on our radio show even after the project is over, as we all ave a genuine enjoyment for it.